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Want Site; Can't Write !
By Bob McElwain
While good writing skills help build and sustain a web site, there
are ways to work around any lack you may have. Right up top, let's wipe
out one myth that simply does not apply. If you are serious about putting
together a web site, you have visited many. If you have less than great
writing skills, you may have found yourself saying, "Heck, I can't write
like that!" So forget it? Not really. There is a vast array of tasks
to be accomplished in putting together a web site. While writing skills
are very helpful, other skills you have may far outweigh any weakness
in your writing. There are two main areas in which writing is needed:
Creation of web page content and responding to email. Let's start with
the pages on your site. The content of a web page is far more important
than the writing skills required to put it together. Think of sites
you have seen that you liked. Excepting those providing information,
there may not be much text on any page. You can often get by with as
few as 400 words. The point here is you do not need to write a book.
You only need to provide what is needed to sell your product or service.
The key is to write as you would speak to a visitor to your shop or
office. Avoid cute and clever and avoid formal. Write as you speak.
Make your pitch as clearly and briefly as possible. Then show your work
to a friend and ask for suggestions. Rewrite as necessary, and seek
further criticism. You can buy this sort of service, but costs can add
up. If you need lots of help, you may be able to barter for someone's
writing and editing skills. Email will prove to be the greatest challenge,
for it needs to be answered promptly and completely. Most of your new
business relationships will begin with email. And they will end there,
unless you handle it well. Yet the friend who helped in building your
web pages is not likely to be standing at your shoulder as you reply.
So what to do. Boilerplate will solve most of your problems. By boilerplate,
I mean content you write prior to receiving any messages at all. You
know a lot about your product. Sit down and figure what questions people
are likely to ask. Then write good answers for each one, take them to
your friend, and rework them as necessary. If you load them into a text
file, you can use something as simple as Notepad to load the file, then
copy what you need and paste it into your reply. While some editing
will be necessary to make your pre-written answer fit the way the question
was asked, you can manage this. And it gets easier as you go along.
But what about a question you did not anticipate? If you do not feel
up to answering it from scratch, write what you feel is a good answer,
share it with your friend, add it to your list of boilerplate, and then
reply. As suggested, Notepad or Wordpad work fine, as does any text
editor. I prefer ClipMate: http://www.thornsoft.com It's twenty bucks,
but I find it invaluable. You can copy as many items of text into it
as you please, assign whatever descriptive title seems best, then select
any item by its title, and paste the content into your message. A great
time saver, for you do not have to search through a text file. There
is a lot of work in this approach. You will find yourself spending much
more time with your writing than most webmasters do. But regardless
of your present skills level, you will be surprised at how quickly they
improve. Not right at first, for getting started is tough. But once
you get the hang of it, you will find it easier every day. In time,
your file of boilerplate will end up being simplified to addresses,
obscure references, and such, that you occasionally want to share with
your customers, for you will be writing as you would speak to them face
to face.
Fast System Maintenance For End Users
of Windows 95
By Jeff Baygents
Instructions and Configuration: Turn off all screen savers and other
applications that might be running (including any running utilities,
e.g., task manager, Norton utilities, etc.) Run antiviral check. Run
Scandisk. If this cannot be accomplished, reboot into DOS Mode and then
run it. Run Defrag. Search for and delete and checksum files named like
"chk.001", "chk.002", etc. Search for and delete any *.tmp files. Some
will be in use by Windows. Ensure you have about 100 MB of disk free
space in your boot drive (the drive where Windows is stored, usually
C). Fastest Ways to Improve Performance Immediately: Run Scandisk and
then defrag (in that order). Turn off the MS Office toolbar and turn
off the feature of starting each time you reboot. Turn off Active Desktop
(if using MS Internet Explorer 4.0 or higher). Ensure colors used are
256 or less in the "Color Palette" tab of Display Properties. Turn off
all screen savers in the "Screensavers" tab of Display Properties. Turn
off (deselect) any items in the "Plus!" tab of Display Properties. Where
Programs/Utilities are Located: Scandisk: Start, Programs, Accessories,
System Tools, Scandisk Scandisk (in DOS Mode): Type "Scandisk" (without
the quotation marks) and press . Defrag: Start, Programs, Accessories,
System Tools, Disk Defragmenter Checksum files: Usually are located
in "C:\" Display Properties: Use the mouse and click once onto a blank
area of the desktop (the main Windows screen). Then, right-click once.
Left-click on "Properties". Microsoft, Windows, Windows 95, and Windows
NT are trademarks of the Microsoft Corporation. Linxent is a trademark
of Linx Enterprises, Inc.
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